Sometimes it feels as if the trickiest part of my career has been to take an abundance of necessary, factual information and make it not only legible but visually interesting. As my career has progressed the quality of sales brochures as improved by leaps and bounds. Pages that once featured a spreadsheet now come to life as infographics, delegate feedback has a flow and even the profile pages feature nicely designed maps to show where our delegates are from.

As digital brochures are steadily becomming the norm, layout restrictions of A4 or most printed materials has fallen by the wayside resulting in brochures that flow much more like one large infographic rather than something that looks like a chore to get through.

I firmly believe that these well designed sales brochures have secured an unquantifiable amount of additional profit for my company. We can never know for sure how much extra revenue was generated but I can tell you that given a choice our commercial team chose this style time and again as an easy way to make sales.

More often than not the sales brochure was the first application of the brand that was created for our clients and would be the foundation of how the overall conference would look and feel. This was always great way to illustrate just how important the brand was, if the logo itself was unsuccesful then it would likely spread to all other materials or at the very least greatly slow the process down.